Reach the Right Audience. Generate Better Leads. Grow With Clearer Data.
Paid advertising should do more than increase clicks and impressions. It should connect your business with people who are genuinely interested in your products or services and guide them toward a meaningful action. ShareOnSocial plans, creates, manages, and optimises paid campaigns across Google, Meta, and other relevant platforms. Every campaign is built around your audience, offer, location, customer journey, and business goals.
Advertising Built Around Business Outcomes
A successful campaign begins with a clear objective. Depending on your business, paid advertising can help you:
Generate qualified leads
Increase online sales
Drive direct bookings
Promote products and services
Reach local customers
Increase website traffic
Build brand awareness
Retarget interested audiences
Support launches and seasonal offers
Grow enquiries across multiple locations
Platforms We Manage
We focus on the actions that matter to your business rather than relying only on surface-level metrics.
Platforms
Google Ads
Reach people who are actively searching for your products, services, locations, or solutions. Campaigns may include: • Search campaigns • Display campaigns • Performance Max campaigns • Shopping campaigns • YouTube advertising • Local and location-focused campaigns • Remarketing campaigns
Meta Ads
Reach and retarget audiences across Facebook and Instagram using interest, behaviour, location, and customer data. Campaigns may include: • Lead-generation ads • Website conversion campaigns • Sales campaigns • Local awareness campaigns • Engagement campaigns • Retargeting campaigns • Video and Reel advertising • Catalogue campaigns
LinkedIn Ads
Connect with professionals, business owners, decision-makers, and industry-specific audiences. LinkedIn advertising can support: • B2B lead generation • Professional-service promotion • Event registrations • Recruitment campaigns • SaaS and technology marketing • Thought-leadership campaigns
Other Advertising Channels
Where relevant, we can also plan campaigns for platforms such as YouTube, TikTok, and selected industry-specific channels.
Our Paid Advertising Services
Campaign Strategy
We define the audience, offer, platform, budget direction, campaign objective, and conversion journey before launch.
Audience Research
We identify the people most likely to need your product or service based on location, search behaviour, demographics, interests, and intent.
Campaign Setup
We configure campaign structure, targeting, budgets, conversion actions, tracking, and platform settings.
Ad Copywriting
We write clear, persuasive ad copy focused on customer needs, benefits, offers, and relevant calls to action.
Creative Development
We produce static ads, carousels, videos, Reels, banners, and campaign variations designed for the selected platform.
Landing Page Support
We review or create campaign landing pages that align with the advertisement and make the next step easy.
Conversion Tracking
We set up and review tracking for actions such as: • Form submissions • Phone calls • WhatsApp enquiries • Purchases • Appointment bookings • Quote requests • Course registrations • Direct hotel bookings
Campaign Optimisation
We regularly refine targeting, creative, copy, placements, bidding, and budgets based on performance.
Retargeting
We reconnect with people who visited your website, viewed products, engaged with content, or started an enquiry without completing it.
Reporting
We provide clear performance reporting focused on campaign activity, leads, conversions, costs, and opportunities for improvement.
Google Ads for High-Intent Searches
Google Ads can place your business in front of customers at the moment they are actively searching. This is especially useful for:
Home service providers
Professional practices
Clinics and healthcare businesses
Hotels and travel companies
Real estate businesses
Construction companies
Education providers
Local service businesses
E-commerce stores
Meta Ads for Discovery and Demand
Facebook and Instagram are powerful platforms for reaching customers before they begin actively searching. Meta Ads can help businesses:
Introduce new products or services
Generate leads through instant forms
Promote offers and launches
Reach local audiences
Drive website purchases
Build brand awareness
Retarget previous visitors
Promote visual products and experiences
Advertising for Local Businesses
Local campaigns require accurate location targeting and clear service-area messaging. We can build campaigns around:
Specific cities and suburbs
Selected service areas
Individual branches
Distance from a business location
Local offers
Click-to-call actions
Direction requests
Appointment and quote enquiries
Advertising for E-commerce
For product businesses, paid advertising can support the full shopping journey. Our e-commerce campaigns may include:
Product discovery
Collection launches
Shopping and catalogue ads
Seasonal promotions
Abandoned-cart retargeting
Repeat-purchase campaigns
New-customer acquisition
Best-seller promotion
Dynamic product advertising
Advertising for Multi-Location Businesses
We help franchises and multi-location brands balance central brand consistency with local campaign relevance. This may include:
Location-specific targeting
Branch-level landing pages
Individual campaign budgets
Local promotions
Branch-specific calls to action
Central reporting
Area-based lead allocation
Performance comparisons across locations
Our Process
1. Understand
We learn about your business, audience, offer, locations, previous campaigns, and growth goals.
2. Plan
We select the right platforms, campaign objectives, targeting approach, creative direction, and conversion journey.
3. Build
We create the campaigns, advertisements, audiences, tracking, and landing-page requirements.
4. Launch
Campaigns are reviewed, approved, and activated with controlled budgets and clear performance goals.
5. Optimise
We monitor results and refine the campaign based on audience behaviour, conversion data, and cost efficiency.
6. Report
We explain what happened, what changed, and where future improvements can be made.
What Makes a Campaign Work
Paid advertising performs best when several elements work together:
A relevant offer
Clear audience targeting
Strong creative
Persuasive copy
A useful landing page
Accurate tracking
Fast lead follow-up
Ongoing optimisation
Connected Lead Management
Generating a lead is only the beginning. Paid campaigns can be connected with:
CRM systems
Automated lead notifications
Email and SMS responses
WhatsApp workflows
Lead assignment
Follow-up reminders
Appointment booking
Sales pipeline tracking
Why Businesses Choose ShareOnSocial
Strategy, Creative and Campaign Management Together
Your targeting, messaging, design, and optimisation are coordinated by one team.
Platform Selection Based on Your Goals
We recommend channels based on audience behaviour and campaign objectives rather than using every platform without purpose.
Clearer Performance Measurement
We focus on leads, sales, bookings, and meaningful actions alongside reach and engagement.
Ongoing Optimisation
Campaigns are actively reviewed and improved rather than simply launched and left running.
Connected Digital Support
Paid advertising can be integrated with your website, social media, content, CRM, and automation.
No Unrealistic Guarantees
Advertising performance depends on factors such as: • Market competition • Audience demand • Campaign budget • Offer strength • Website quality • Sales process • Location • Seasonality • Previous brand awareness We do not promise guaranteed results or fixed returns. Our focus is on building well-structured campaigns, using reliable data, and improving performance over time.
Ready to Turn Advertising Spend Into Better Business Opportunities?
ShareOnSocial can help you plan, launch, manage, and optimise paid campaigns designed around your audience and business goals.
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